During times of rapid growth, it is often tempting to take the easy route or to compromise in your decisions with the idea to "fix it later." NxTSTOP had absolutely astonishing growth in 2020, but what I am most proud of is how we fundamentally grew our commitment to eco-friendly elements in 95% of our new offerings. We hit major milestones towards our 2023 goal to have 100% sustainable practices in every aspect of our products, processes, and packaging.

Like any evaluation, it's best to quantify as much of the criteria as possible. Sustainability is no different. The challenge however is thatmeasuringsustainability is complex, and we are finding this out firsthand while building eco-friendly practices into our business. As a startup, we have limited means to tackle every possible approach, and we realized it can be difficult if not impossible to get quantifiable data or measures from every supplier.

Regardless, we took a first small step, and for 2020 we are introducing a Sustainability Scorecard. In short, it is a weighted average calculation that shows "how much" sustainability was incorporated into each product line based on total units produced during 2020.