During times of rapid growth, it is often tempting to take the easy route or to compromise in your decisions with the idea to "fix it later." NxTSTOP had absolutely astonishing growth in 2020, but what I am most proud of is how we fundamentally grew our commitment to eco-friendly elements in 95% of our new offerings. We hit major milestones towards our 2023 goal to have 100% sustainable practices in every aspect of our products, processes, and packaging.
Like any evaluation, it's best to quantify as much of the criteria as possible. Sustainability is no different. The challenge however is thatmeasuringsustainability is complex, and we are finding this out firsthand while building eco-friendly practices into our business. As a startup, we have limited means to tackle every possible approach, and we realized it can be difficult if not impossible to get quantifiable data or measures from every supplier.
Regardless, we took a first small step, and for 2020 we are introducing a Sustainability Scorecard. In short, it is a weighted average calculation that shows "how much" sustainability was incorporated into each product line based on total units produced during 2020.
Let me say that this scorecard is a simple measure. It is based on the eco-friendly ratings (from 0% to 100%) we assign to individual elements in products, processes, and packaging. For example, 100% organic cotton fabric is rated 100% while our bamboo is rated 40%, and regular polyester is 0%. The chart above shows how these measures reflect proportionally according to total units produced in 2020. For example referring to hats, 90% of these products were fully eco-friendly in terms of materials, 80% used compostable packaging, and 10% of the process was sustainable.
We made 2020 the Year of Bamboo. We also designed recycled polyester (rPET) into multiple product segments.
Bamboo accounts for 78% of our mask offering / 100% of shirts
Hats are 92% organic or recycled materials
OEKO-TEX Standard 100 cotton used for largest wholesale partner
Future sock offerings to utilize recycled or organic blends
Move to closed-loop non-toxic lyocell process for more sustainable bamboo
We onboarded three new suppliers with fundamental focus in sustainable practices and transparent reporting.
All 4 factories were audited for social compliance & agreed to NxTSTOP's terms
Factories provided sustainability certifications (e.g., sustainable apparel coalition)
Committed to not overproduce (we only made what we could sell)
Reinitiate onsite visits for auditing and verification
Work with suppliers to pursue certifications in carbon footprint and impact
We launched 100% home compostable polybags and mailers with partner No Issue.
50% mask polybags (after July)
100% shirt polybags are compostable
100% D2C mailers (non-Amazon) after Dec 1
Ensure on-hand polybags / mailers meet inventory supply